Harley-Davidson In China?

Jan. 13, 2005
By Agence France-Presse The world's most famous motorcycle brand may soon be roaring down the roads of the world's most populous country with Harley-Davidson Inc. teaming up with a Chinese bike maker to explore market opportunities. The U.S.-based ...
By Agence France-Presse The world's most famous motorcycle brand may soon be roaring down the roads of the world's most populous country with Harley-Davidson Inc. teaming up with a Chinese bike maker to explore market opportunities. The U.S.-based company said June 9 it had signed a memorandum of understanding with Zongshen Motorcycle Group, providing a framework for a potential relationship. "Harley-Davidson's primary objective is to export our American-made motorcycles to China and to develop political and motorcycle industry alliances in anticipation of the market becoming more accessible," says CEO Jeffrey Bleustein. "We do not believe it will be necessary for Harley-Davidson to manufacture its motorcycles in China in order to be able to sell them there." Under the contemplated relationship, Harley-Davidson would work with Zongshen to gain a better understanding of the business practices, markets and distribution channels it will encounter in China, the statement said. "Harley-Davidson's status as an American-made motorcycle has a strong appeal here and we believe an association with Harley-Davidson holds solid value for us in China," said Zongshen Motorcycle Group Chairman Zuo Zongshen. Official and unofficial trade barriers currently limit Harley-Davidson's ability to sell its premium motorcycles in China. Those barriers include a 50% import duty on motorcycles, which is scheduled to drop to 30% by January 2005. Copyright Agence France-Presse, 2004

Popular Sponsored Recommendations

How to Build a Predictive Maintenance Program: Lessons Learned from LSB Industries’ Success

Dec. 21, 2023
Register today and join this webinar to gain insight on best practices for setting up a predictive maintenance program from industry experts.

Top 3 Ways AI is Transforming Manufacturing Operations

Feb. 17, 2024
Unlock the power of Industry 4.0 with AI and IoT. Explore how real-time data and automation are reshaping manufacturing, driving efficiency and quality to new heights. Dive into...

6 Ways Manufacturers Can Use GenAI Today

Feb. 1, 2024
Hear six compelling use cases where generative AI is making a significant impact in augmenting frontline workers and transforming operations. Learn how GenAI Assistants and smart...

Power Your Facilities with a Wind Turbine and Save Big!

Jan. 22, 2024
Discover how the Inflation Reduction Act makes wind turbines a savvy investment for businesses and facilities. Unlock substantial savings and a greener future with EWT's cutting...

Voice your opinion!

To join the conversation, and become an exclusive member of IndustryWeek, create an account today!