Blue Martini Tailors eCRM Solution For Manufacturers

Compiled ByDeborah Austin Blue Martini Software Inc., San Mateo Calif. -- a $74.3 million provider of external customer-relationship-management (eCRM) solutions -- has announced a new industry-specific solution for manufacturers. Blue Martini Manufacturing combines the firm's eCRM application suite with a system of business processes specific to manufacturing, and includes tools and services it says will help with rapid deployment. Core processes offered include:

Catalog and content management -- enabling manufacturers to create and publish catalogs from data sources across an organization;

Marketing and customer research -- data analysis and development of promotional offers, campaigns and loyalty programs;

Channel management -- to empower partner channels;

Customer service; and

Commerce -- making it easier for customers to check inventory availability, build quotes and buy. The solution is expected to ship in first-quarter 2002.