The Boeing Co. believes it has created a way to both increase customer satisfaction and expand its avenues for profitable growth. The Seattle-based aircraft manufacturer has launched Boeing Airplane Services, a new business dedicated to post-delivery modification and engineering services for commercial airplanes. Boeing Airplane Services offers engineering retrofit packages, avionics upgrades, passenger-to-freighter conversions, interior reconfigurations, recover and repair services, and airplane performance improvements for all Boeing commercial airplanes. It also provides technical consulting and general contracting support for passenger and cargo airlines. "At Boeing, we've said we must increase value from existing programs and create new value for the company," says Tom Schick, Boeing Commercial Airplanes Group executive vice president of Customer Services. "With Boeing Airplane Services, we're working on maximizing the value of current activities, such as modification work and engineering services, by being much more focused and aggressive in pursuing them."