Web Seminar Targets B2B Marketers

Compiled ByDeborah Austin A free, live Internet seminar for B2B marketers will be offered Feb. 28, cosponsored by direct-response marketing-management firm Kern Direct and the Business Marketing Assn. (BMA). The 45-minute seminar -- S.U.R.E.-Fire Direct Response Marketing -- will begin at 10 a.m. PST, hosted by Kern President Russell M. Kern. The seminar will outline a process for B2B marketers to increase lead quantity and quality and improve marketing return-on-investment. It also will address online/offline strategy integration, value-added Web sites and seminars to capture prospect profiles, eCultivation techniques to convert prospects into customers, B2B lead generation best practices, and how to avoid campaign failures. Attendees should register at least 24 hours in advance at www.digevent.com/events/bmashowcase.html. Kern Direct is headquartered in Woodland Hills, Calif.; BMA, a B2B marketing professional association, in Chicago.