Brad Kenney is the former Technology Editor of IndustryWeek and now serves as director of the mobile/social platforms practice at R/GA, a global marketing/advertising firm in New York City.
Leading semiconductor manufacturer displays trademark relentless and innovative spirit towards all of its green business initiatives -- and the list keeps growing.
These days, defects aren't the only metric that manufacturing managers are trying to drive down to zero -- landfill waste, carbon emissions and energy grid use are the new targets.
