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Stephan M. Liozu

Chief Value Officer, Thales Group

Stephan M. Liozu is chief value officer of the Thales Group and the founder of Value Innoruption Advisors, a consulting boutique specializing in industrial, digital, and value-based pricing. He is also an adjunct professor & research fellow at the Case Western Reserve University Weatherhead School of Management. Stephan holds a Ph.D. in management from Case Western Reserve (2013), an MS in innovation management from Toulouse School of Management (2005), and an MBA in marketing from Cleveland State University (1991). He is a Certified Pricing Professional (CPP), a Prosci Certified Change Canager, and a Strategyzer Certified Business Model Innovation Coach. Over the past few years, Stephan published academic articles in the Journal of Revenue & Pricing Management, Business Horizons, MIT Sloan Management Review, and Industrial Marketing Management. He has also written many articles on strategic pricing issues for the Journal of Professional Pricing. He authored four books, Monetizing Data (2018), Value Mindset, (2017), Dollarizing Differentiation Value (2016), The Pricing Journey (2015) and Pricing and Human Capital (2015). He also co-edited four books, Pricing Strategy Implementation – Translating Pricing Strategy into Results (2019), Innovation in Pricing – Contemporary Theories and Best Practices (2012) and The ROI of Pricing (2014), and Pricing and the Salesforce (2015). Stephan sits on the advisory boards of the Professional Pricing Society and LeveragePoint Innovation.

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