Gaining a Supply Chain Edge

The Empty Chair: Who Are You Really Working For Every Day?

Consider your job description. What are your biggest concerns and responsibilities – every day and long-term?

Now consider your answer in light of how Amazon CEO Jeff Bezos answers this question:

“It’s our job every day to make every important aspect of the customer experience a little bit better.”

It’s not just words, it’s something Amazon does through innovative products and services built around making customers happy. Their business and supply chain strategies are working spectacularly, as we have seen their shares defying gravity. They have folks on staff who ask questions as if they were the target customers for the latest product or service Amazon is offering.

Amazon is a major tipping point for all businesses right now, as it competes for your customers by focusing on the best price, selection, convenience and experience that customers want. It’s called the Amazon Effect.

Does that make you re-think what your big responsibility is in your job? Re-focus your efforts to understand what your customers want – then work backward based on that answer and make your supply chain and business strategies work for them.

I know how easy is it to get lost in day-to-day tasks. But keep in mind that it’s not just your boss or shareholders who are evaluating what you do. Customers are the real success factor. Is the customer’s seat at your table empty, or do you listen to them and work for their needs?

For more on the Amazon Effect and what it means to you, view this in which I explain why Amazon is everyone’s competitor, regardless of your industry.


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