GM Takes Its Bailout Case To YouTube

I've been arguing for a while that video sharing sites like YouTube are destined to be the next dominant communications medium. Well, GM just joined the ranks of voices in the mighty livestream video chorus that is YouTube. This video, from the GMBlogs ...
Nov. 18, 2008
I've been arguing for a while that video sharing sites like YouTube are destined to be the next dominant communications medium. Well, GM just joined the ranks of voices in the mighty livestream video chorus that is YouTube. This video, from the GMBlogs channel, attempts to make the pro-auto side of the bailout case (ironically, unlike the ridiculously expensive Superbowl ads that GM is cancelling, YouTube is free, and the video -- posted one day ago -- has 111, 750 views as of 11 PM on 11/17.) Here's the video -- is it a convincing case?

About the Author

Brad Kenney Blog

Chief Marketing Officer

Brad Kenney is the former Technology Editor of IndustryWeek and now serves as director of the mobile/social platforms practice at R/GA, a global marketing/advertising firm in New York City.

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