MFG 2.0

Pepsi Definitely Won The Spending Race -- But What Else?

Courtesy of what the Consumerist is calling a "mystery genius", here is a handy comparison of the evolution of two logos from two of the most iconic brands in advertising history.

And of course, a commenter catches the fact that Coca-Cola has also gone through an logo evolution of sorts, albeit a subtler one.

And speaking of costly (but not necessarily revenue-enhancing) redesigns, who can forget this infamous "modification":

TAGS: Innovation
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