Asustek Launches 'Low-Priced' Laptop

Computer aimed at children, elderly and low-income in developing countries.

Leading Taiwan computer maker Asustek Computer Inc. on Oct. 16 launched a low-cost laptop computer targeting children, elderly people and low-income users in the developing world. Asustek described "Eee PC" as easy to work, play and learn.

Asustek also aims to attract more general users hoping it could be seen as their second computer. "Basically, we do not define the model as a low-priced computer. Rather, it is armed with innovative cutting-edge technology," company spokesman Beck Lee said.

The company said the PC was "as easy to operate as any electrical appliance like a toaster or table lamp" with Linux rather than Windows software. Eee PC, powered by an Intel central processing unit and installed with a memory chip of 512 megabite, and a seven-inch screen, weighs only 890 grams (31.15 ounces).

The model launched on Oct. 16 carries a price tag of 11,000 Taiwan dollars (US$337). Three other models of the line will hit the market before the end of next month, with separate prices of 7,999 Taiwan dollars (US$245), 9,900 Taiwan dollars (US$303), and 13,888 Taiwan dollars (US$426).

Asustek expected shipment of the PC model at 300,000 units in the three months to December.

Copyright Agence France-Presse, 2007

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