P&G Found Some Ideas!

Where do your product development ideas come from? At the Procter & Gamble Co. the goal is to eventually have 50% originate outside the internal R&D organization, says G. Gil Cloyd, chief technology officer. The following list includes some P&G products that are a successful result (all or part) of the policy called Connect+Develop (C+D). Cleveland-based NineSigma serves as a technology matchmaker for P&G's C+D version of the open innovation concept.

• Swiffer Wet Jet and Duster
• Olay Daily Facials
• Olay Regenerist
• Olay Total Effects
• Crest Whitestrips
• Crest Night Effects
• Iams Dental Defense
• Actonel
• Impress wrap
• Mr. Clean Autodry
• Mr. Clean Magic Eraser
• Kandoo baby wipes
• Max Factor
• Lipfinity