Luxury carmaker BMW presented two electric models on July 29, signaling its arrival to a segment that is key to the industry's fortunes.
The all-electric i3 is aimed at the urban car market and should hit dealerships in 2012. The hybrid i8 is due for delivery in 2014 and is more geared towards high-performance auto enthusiasts.
"This is an important new milestone in BMW's history," CEO Norbert Reithofer declared as the vehicles were shown to media.
"As the leading premium auto manufacturer in the world, we wanted to offer clients automobiles that were made to order, with an electric motor," he added.
The i8 combines electric and gas-powered engines to allow for long-distance travel, while the compact i3 is clearly designed for city use.
Both have a lightweight aluminum chassis and a reinforced carbon-fiber body to compensate for the weight of the batteries.
The cars are to be made at a plant in Leipzig where the company plans to invest some 400 million euros (US$575 million) and create 800 jobs by 2013.
German automakers, known mainly for powerful vehicles, are trying to catch up with companies like Toyota that got an early start with hybrid cars.
The companies must also meet stricter European Union emissions levels starting from next year.
BMW did not provide details on how much the cars would cost or how many would be made, but the company reiterated that premium car owners were targeted.
German media reports have spoken of 30,000 vehicles per year, which would be well below full-scale production levels, while analysts have warned the cars would not sell well if overpriced.
BMW finance director Friedrich Eichiner pledged however that the models presented would "make a contribution" to the group's earnings.
Copyright Agence France-Presse, 2011