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Hyundai's Stretch Goal -- 50 MPG

'We want to lead the industry in fuel economy. We do it now. We want to set the trajectory, not just for Hyundai but the entire industry,' said John Krafcik, CEO, Hyundai Motor America.

Editor's Note: covered the CAR Management Briefing Seminar in Traverse City held this week.

Hyundai Motor America President and CEO John Krafcik says the auto maker's U.S. fleet will achieve 50 mpg (4.7 L/100 km) by 2025.

Hyundai is working toward the goal at research centers in its home country of South Korea, as well as in the U.S., India and Germany. Technologies will run the gamut -- from downsized turbocharged gasoline direct-injection engines to electrification and lightweight materials and design.

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