Expansion Management

Apple Better Be True Blue USA Says Industry Group

Dec. 6, 2012

While Scott Paul, executive director of the Alliance for American Manufacturing (AAM) was very happy to hear that Apple is returning to the US to manufacture its products, he is putting the company on notice.

Adrienne Selko Blog

"We’re pleased that Apple will be doing more than simply 'turning the final screws' on its products in the U.S., and is committing to use some local suppliers. But if Apple wants to avoid being labeled a 'red, white, and blue-washer,' it must show that this one line of computer manufacturing is part of a larger trend, and not an outlier.”

Why is Paul so upset? Well he just wants to make sure that Apple is putting its money where its mouth is. "Apple is committing about $100 million to production in the U.S. next year, a small fraction of its revenues and market valuation. It can do better, but this is an important step in the right direction.”

And to make absolutely certain Apple gets his point, Paul adds this: "The 'Made in America' label is a valuable commodity, and we’re happy Apple has discovered this."

About the Author

Adrienne Selko Blog | Senior Editor

Focus: Expansion Management & the Biotech & Life Sciences Industries

Email: [email protected]

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Senior Editor Adrienne Selko manages IndustryWeek’s Expansion Management, delivering ideas and information about how successful manufacturers leverage location to gain competitive advantage. She explores the strategies behind why companies located their headquarters, research institutes, factories, warehouse and distribution centers and other facilities where they did, and how they benefit from the decision.

Adrienne is also the editorial coordinator of the IndustryWeek Expansion Management Roundtable events, which unites economic development professionals to network and discuss the latest trends in site location.

As well, Adrienne tells the stories of successful companies in the biotechnology and life sciences industries.

In the past, Adrienne has managed IndustryWeek’s award-winning website, overseeing eNewletters, webinars, and contributed content. Before joining the staff, Adrienne was managing editor of corporate publications at a large regional financial institution. She also ran a public relations and marketing company that published a best-selling healthcare book.

Adrienne received a bachelor’s of business administration from the University of Michigan and is especially interested in wellness and natural health.