Industryweek 3436 Audi Car Promo

To Sell 2 Million Vehicles by 2020, Audi is Investing $16.5 Billion

Jan. 4, 2013
In addition to modernizing and expanding the company’s products it will finance 'core areas of expertise' such as lightweight design/construction and electric mobility.

Last week Audi (IW 1000/69) announced that it is maintaining an “ambitious capital-expenditure program.”

“The expansion of our global manufacturing infrastructure will help us to continue growing,” says CFO Alex Strotbek.

"Audi wants to sell more than two million vehicles annually by 2020 to become the perennial number one premium brand in the world," Strotek added. "To this end, Audi hopes that its innovations will attract customers everywhere to the brand."

The Audi Group plans on investing €13 billion (US$16.5 billion) through 2016. Expenditures will primarily address the development of new products and technologies as well as the construction of new plants. Strotbek said the group wants to spend more than €2 billion every year on new products and technologies.

In addition to modernizing and expanding the company’s products it will finance “core areas of expertise” such as lightweight design/construction and electric mobility.

Nearly €8 billion will be invested in Ingolstadt and Neckarsulm, sites located in Germany.

In addition, expansion of the site in Győr, Hungary will be completed in 2013, where the company is building a body-manufacturing shop, a paint shop and a press shop.

Audi is expanding capacities in China,  with cars rolling off the assembly line in Foshan, China in early 2014.

And a plant in San José Chiapa, Mexico is scheduled to start producing Audis by 2016.

Popular Sponsored Recommendations

Legacy Phone Lines Are Draining Your Profits

Oct. 30, 2023
Copper wire phone line expenses that support emergency devices could be costing your company millions of dollars in wasteful overhead expenses. Rates have been skyrocketing while...

Powering Up Productivity: The Transformative Power of AP Automation in Manufacturing

Oct. 25, 2023
Discover how AP Automation is revolutionizing the manufacturing industry, driving efficiency, cost savings, and security. In today's world, automation is the key to staying competitive...

New Product Development Checklist

May 30, 2023
The average ROI of rigorous new product development research is 1,500%. Learn how to conduct the research you need to ensure a successful NPD process.

You Cannot Stay Competitive by Bolting New Technologies to a Legacy ERP

Oct. 20, 2023
Read this white paper to understand the benefits of shifting to a next-generation ERP system as part of a DOP.

Voice your opinion!

To join the conversation, and become an exclusive member of IndustryWeek, create an account today!