Expansion Management

Expansion Management: Why the Auto Industry Is Driving to Silicon Valley

Feb. 6, 2014

Hyundai Ventures is part of a growing movement to keep tabs on disruptive technologies in this hotbed of innovation.

If you want to be at the top of your game, you had better make sure you are playing on the right field. That's how Hyundai Ventures views its entrance into Silicon Valley.

"Silicon Valley was where to go if you wanted to grow," explains John W. Suh, director of Hyundai Ventures. "We had a deep corporate venture network in Korea; we needed to expand to the U.S."

The group, which is the auto company's strategic investment and partnership arm in Silicon Valley, opened the office in 2011. Its mission is to back companies that possess technologies, products or capabilities in key areas.

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To keep competitive, Hyundai is making sure it’s on top of future technological innovations.

See Also: Manufacturing Plant Site Location Strategies

Suh's job is to make sure he can dissect and communicate what the emerging technologies are and let the corporate office know how these technologies will translate into competitive advantages.

To do this Hyundai Ventures focuses on four areas: the convergence of mobile device, digital media, and wireless communication; clean-tech for automotive applications; intelligent systems and new business models in personal mobility; automotive product development and supply chain.

The necessity of being at the heart of innovation where disruptive technologies are being created is not lost on Hyundai. "We do not want our fate to be the same as a few very large manufacturers who lost sight of how quickly technology changes and are no longer leaders in businesses they created," says Suh.

Hyundai is not alone in this thinking. Silicon Valley is now home to every major automotive company in the world. "Silicon Valley has its own technology-based ecosystem in which the mobile infrastructure companies are overlapping with the auto sector," said Mark Zawacki, CEO of 650 Labs, which advises manufacturing companies on how to leverage Silicon Valley's offerings. Last year Nissan opened an R&D center, as did Mercedes and Ford. BMW and Honda opened their research facilities within the past two years.

And it's not just auto companies that are making sure they have a finger on the pulse of technology breakthroughs. "Over 200 non-tech multinationals in a myriad of sectors are now building strategic beachheads in Silicon Valley to stay close to industry disruption," says Zawacki.

To learn about other hot spots of innovation around the country, go to www.industryweek.com/expansion-management

What is it about the area that fosters such a high level of innovation? "In Silicon Valley there is a constant mixing of ideas, from a variety of sources," says Suh. "One example is the Autotech Council. Even though we are competitors, all of the auto companies meet to discuss how we can take the emerging technology and bring it into our companies."

Not only are the ideas brewing, but the area has reached a critical mass of "serial acquirers, serial disruptors and clusters of industry verticals forming that continue to shape the future of many industries, " explains Zawacki.

"Don't think of Silicon Valley as just 'high tech stuff' — that's a dated (and dangerous) notion. Study how it combines technology and business model innovation, then accesses that layer of information in your industry."

About the Author

Adrienne Selko | Senior Editor

Focus: Workforce, Talent

Follow Me on Twitter: @ASelkoIW

Bio: Adrienne Selko has written about many topics over the 17 years she has been with the publication and currently focuses on workforce development strategies. Previously Adrienne was in corporate communications at a medical manufacturing company as well as a large regional bank. She is the author of Do I Have to Wear Garlic Around My Neck? which made the Cleveland Plain Dealer's best sellers list. She is also a senior editor at Material Handling & Logistics and EHS Today.

Editorial mission statement: Manufacturing is the enviable position of creating products, processes and policies that solve the world’s problems. When the industry stepped up to manufacture what was necessary to combat the pandemic, it revealed its true nature. My goal is to showcase the sector’s ability to address a broad range of workforce issues including technology, training, diversity & inclusion, with a goal of enticing future generations to join this amazing sector.

Why I find manufacturing interesting: On my first day working for a company that made medical equipment such as MRIs, I toured the plant floor. On every wall was a photo of a person, mostly children. I asked my supervisor why this was the case and he said that the work we do at this company has saved these people’s lives. “We never forget how important our work is and everyone’s contribution to that.” From that moment on I was hooked on manufacturing.

I have talked with many people in this field who have transformed their own career development to assist others. For example, companies are hiring those with disabilities, those previously incarcerated and other talent pools that have been underutilized. I have talked with leaders who have brought out the best in their workforce, as well as employees doing their best work while doing good for the world.