Auto Supplier Expands Footprint in Michigan

Auto Supplier Expands Footprint in Michigan

July 24, 2014
Challenge Manufacturing will build two facilities in Michigan and one is expected to supply a General Motors plant slotted for production of the next generation Chevrolet Camaro.

Challenge Manufacturing Co. LLC a Tier 1 manufacturer of engineered modular assemblies and metal formed products for the automotive industry, plans to build two facilities in Michigan.

They will build a 430,000-square-foot facility in the Lansing area. The project is expected to generate a total capital investment of $65.5 million. As it will create 420 jobs, the company is eligible for a $2.3 million Michigan Business Development Program performance-based grant.

They will also build an assembly plant of up to 450,000-square-feet in Oakland County. The company received $2.9 million in public funding from tax capture programs in the city of Pontiac for this project.

At least one of the factories is expected to supply a General Motors plant slotted for production of the next generation Chevrolet Camaro, as reported by Garrett Ellison of

The company operates four facilities in West Michigan with more than 2,000 employees. 

About the Author

Adrienne Selko | Senior Editor

Focus: Workforce, Talent 

Follow Me on Twitter: @ASelkoIW

Bio: Adrienne Selko has written about many topics over the 17 years she has been with the publication and currently focuses on workforce development strategies. Previously Adrienne was in corporate communications at a medical manufacturing company as well as a large regional bank. She is the author of Do I Have to Wear Garlic Around My Neck? which made the Cleveland Plain Dealer's best sellers list. She is also a senior editor at Material Handling & Logistics and EHS Today

Editorial mission statement: Manufacturing is the enviable position of creating products, processes and policies that solve the world’s problems. When the industry stepped up to manufacture what was necessary to combat the pandemic, it revealed its true nature. My goal is to showcase the sector’s ability to address a broad range of workforce issues including technology, training, diversity & inclusion, with a goal of enticing future generations to join this amazing sector.

Why I find manufacturing interesting: On my first day working for a company that made medical equipment such as MRIs, I toured the plant floor. On every wall was a photo of a person, mostly children. I asked my supervisor why this was the case and he said that the work we do at this company has saved these people’s lives. “We never forget how important our work is and everyone’s contribution to that.” From that moment on I was hooked on manufacturing.

I have talked with many people in this field who have transformed their own career development to assist others. For example, companies are hiring those with disabilities, those previously incarcerated and other talent pools that have been underutilized. I have talked with leaders who have brought out the best in their workforce, as well as employees doing their best work while doing good for the world. 

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