Expansion Management

You'd Better Check If You Are On This List -- Your Customers Will

Oct. 10, 2009

Customers are sold on 'green.' A survey by Green Seal and EnviroMedia Social Marketing revealed that four out of five people say they are buying green products. This despite an added cost for green products not to mention a recession.

This is exactly why manufacturers of personal computers, mobile phones, TVs and games consoles like to see their name on the recent list of Greenpeace's Guide to Greener Electronics.

Companies are ranked based on their policies on toxic chemicals, recycling and climate change.

Winners on the 2009 list (released on Sept.30) were:

Nokia
Samsung
Sony Ericsson
Philips
Toshiba
Motorola
Sharp
Sony
Apple
Panasonic
LG Electronics
Dell
Acer
HP
Microsoft
Fujitsu
Lenovo
Nintendo

About the Author

Adrienne Selko Blog | Senior Editor

Focus: Expansion Management & the Biotech & Life Sciences Industries

Email: [email protected]

Follow Adrienne on Twitter: @ASelkoIW

Call: 216-931-9235

Senior Editor Adrienne Selko manages IndustryWeek’s Expansion Management, delivering ideas and information about how successful manufacturers leverage location to gain competitive advantage. She explores the strategies behind why companies located their headquarters, research institutes, factories, warehouse and distribution centers and other facilities where they did, and how they benefit from the decision.

Adrienne is also the editorial coordinator of the IndustryWeek Expansion Management Roundtable events, which unites economic development professionals to network and discuss the latest trends in site location.

As well, Adrienne tells the stories of successful companies in the biotechnology and life sciences industries.

In the past, Adrienne has managed IndustryWeek’s award-winning website, overseeing eNewletters, webinars, and contributed content. Before joining the staff, Adrienne was managing editor of corporate publications at a large regional financial institution. She also ran a public relations and marketing company that published a best-selling healthcare book.

Adrienne received a bachelor’s of business administration from the University of Michigan and is especially interested in wellness and natural health.