Drugmaker GSK Buys Sports Specialist Maxinutrition

Dec. 13, 2010
Company is expanding its consumer healthcare business

GlaxoSmithKline said on Dec. 13 that it has agreed to buy protein-drinks firm Maxinutrition from the private equity group Darwin for about $255 milion.

Maxinutrition produces protein-enhanced products that are aimed at consumers who want to increase their muscle tone, power and strength. Its top-selling brands are Maximuscle, Maxifuel and Maxitone.

The acquisition will bolster GSK's portfolio of consumer healthcare brands that already include Lucozade sports drinks and Sensodyne toothpaste.

"This deal will give GSK a strong presence in the fast developing protein-based sports nutrition market," said GSK's consumer healthcare president John Clarke.

The Maxinutrition brands would appeal "across a broad spectrum of consumers, from elite athletes to sports participants and those seeking additional nutritional supplementation."

He added: "The acquisition is a demonstration of GSK's strategy to expand our consumer healthcare business through appropriate bolt-on acquisitions which meet our strict financial criteria."

Maxinutrition, Europe biggest sports nutrition company by market share, enjoyed sales of about 36 million pounds in its financial year to the end of April.

Copyright Agence France-Presse, 2010

About the Author

Agence France-Presse

Copyright Agence France-Presse, 2002-2024. AFP text, photos, graphics and logos shall not be reproduced, published, broadcast, rewritten for broadcast or publication or redistributed directly or indirectly in any medium. AFP shall not be held liable for any delays, inaccuracies, errors or omissions in any AFP content, or for any actions taken in consequence.

Sponsored Recommendations

Voice your opinion!

To join the conversation, and become an exclusive member of IndustryWeek, create an account today!