BMW, Daimler are Straining to Meet Demand

June 24, 2010
Trying to set up night shifts and cut back on summer holidays

A surge in demand for luxury cars has BMW and rival Daimler scrambling on June 23 to ramp up production in Germany and the United States, the groups said. "We are now in talks with factories to set up night shifts and cut back on summer holidays," a spokesman for BMW, the world's leading premium car maker, said.

Six months earlier, the company was still using temporary work measures to deal with a slump in sales.

"The plants in Leipzig (eastern Germany), Spartanburg (United States) and more and more in Dingolfing (southern Germany) are nearly at full capacity," personnel director Harald Krueger told the business daily Handelsblatt.

BMW's new X1 sports utility vehicle and its new Series 5 autos are the models most affected by assembly line strains, the spokesman said.

BMW has now hired 5,000 part-time workers, compared with around 1,500 in the midst of the economic crisis last year, almost none of whom worked on production lines.

Up to 25,000 BMW workers were placed on short-time schemes during the downturn, including some as late as January.

Rival Daimler has laid on extra weekend shifts meanwhile at its Mercedes Benz factory in Sindelfingen, southwestern Germany, a spokeswoman said.

Daimler is considering similar measures at a heavy truck plant in Woerth, southern Germany in September.

The group now employs 1,800 temporary workers, and three factories are running at full capacity "thanks to a rebound in demand for our products and a pick-up in global markets," the spokeswoman said.

At the end of May, 13,700 workers were still on shorter hours, but that compared with 68,000 in April 2009.

Copyright Agence France-Presse, 2010

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