Chrysler Sales Down 4% in December

Jan. 5, 2010
Sales off 36% in 2009

Chrysler posted a 4% drop in U.S., bringing total 2009 sales down 36% amid a broad economic downturn and a painful restructuring under bankruptcy protection.

The troubled automaker expressed optimism that sales would improve in 2010 and announced a new incentive program to lure customers to its showrooms.

"As we kick off the new year, Chrysler Group continues to build momentum with some of the best products in the marketplace, and we are enthusiastic about the new products coming this year" Fred Diaz, Chrysler's top sales executive, said.

"Our great Chrysler, Jeep, Dodge and Ram products are being recognized by opinion leaders in the industry, and consumers are responding in a positive way. In 2010 the company will continue to earn the trust of consumers with exciting, high-quality vehicles that are priced right."

December sales fell to 86,523 vehicles from 89,813 a year earlier. 2009 sales were down to 931,402 from 1,453,122 in 2008.

Chrysler estimated that total U.S. auto sales would be fall to 11.3 million vehicles in 2009 from 13.2 million in 2008.

Chrysler said it managed to reduce its industry levels by 55% to 178,538 units, representing a 58-day supply.

The automaker announced plans to offer up to $4,000 cash back or zero percent financing for almost all 2010 model year vehicles.

Chrysler chief Sergio Marchionne said last month that it will probably take up to two years to determine whether the company's elaborate turnaround plan is actually working.

Copyright Agence France-Presse, 2010

Popular Sponsored Recommendations

Global Supply Chain Readiness Report: The Pandemic and Beyond

Sept. 23, 2022
Jabil and IndustryWeek look into how manufacturers are responding to supply chain woes.

Empowering the Modern Workforce: The Power of Connected Worker Technologies

March 1, 2024
Explore real-world strategies to boost worker safety, collaboration, training, and productivity in manufacturing. Emphasizing Industry 4.0, we'll discuss digitalization and automation...

How Manufacturers Can Optimize Operations with Weather Intelligence

Nov. 2, 2023
The bad news? Severe weather has emerged as one of the biggest threats to continuity and safety in manufacturing. The good news? The intelligence solutions that build weather ...

How Organizations Connect and Engage with Frontline Workers

June 14, 2023
Nearly 80% of the 2.7 billion workers across manufacturing, construction, healthcare, transportation, agriculture, hospitality, and education are frontline. Learn best practices...

Voice your opinion!

To join the conversation, and become an exclusive member of IndustryWeek, create an account today!