VW, Daimler Post Stellar 2010 Auto Sales

Jan. 7, 2011
Sales topped 4.5 million for the first time ever, an increase of 13.9% from 2009.

With emerging markets such as China seeing voracious demand for Mercedes-Benz, Audi and VW vehicles, Daimler and Volkswagen posted stellar 2010 sales figures on Jan. 7. Sales topped 4.5 million for the first time ever, an increase of 13.9% from 2009.

The group, which aims to be the world's leading car manufacturer by 2018, turned in "an excellent performance in a difficult market environment and significantly strengthened its competitive position," said sales director Christian Klingler.

In China, more than 1.51 million VW brand cars were delivered last year, up 35.5%.

Strong increases were also reported in India, Russia and North America, along with a more modest gain in South America and a slight decline in Europe.

VW's luxury brand Audi posted record sales of more than 1.09 million vehicles, thanks in large part to a jump of 43% in China.

Deliveries there of 228,000 vehicles were only just shy of Audi sales in Germany, at 229,000.

Daimler had a similar story to tell as it posted a 15% increase in 2010 sales of its Mercedes-Benz brand cars to almost 1.17 million.

The last three months of the year were "the best quarter in the company's history" with 313,700 deliveries, a gain of 14 percent from the same period a year earlier, a Daimler statement said. "Mercedes-Benz set new sales records every month in its third-largest single market, Chi."

Brazil, Russia, South Korea and Turkey turned in gains ranging from 27% to 86% as German brands got a big boost from the global economic recovery.

Copyright Agence France-Presse, 2011

About the Author

Agence France-Presse

Copyright Agence France-Presse, 2002-2024. AFP text, photos, graphics and logos shall not be reproduced, published, broadcast, rewritten for broadcast or publication or redistributed directly or indirectly in any medium. AFP shall not be held liable for any delays, inaccuracies, errors or omissions in any AFP content, or for any actions taken in consequence.

Sponsored Recommendations

Voice your opinion!

To join the conversation, and become an exclusive member of IndustryWeek, create an account today!