Capitalizing on corporate social responsibility efforts already underway, the Business Roundtable on September 21 launched a sustainable growth initiative to further encourage U.S. companies and their executives to "measurably" improve society, the environment and the economy.
Dubbed S.E.E. Change , the new program's purpose "is to urge companies to adopt business strategies and projects that are good for the environment and society -- and good for their bottom line," said Charles O. "Chad" Holliday Jr., chairman and CEO of DuPont and chairman of the Business Roundtable's task force on the environment, technology and the economy.
Among the group's member companies participating in the initiative are 3M, Alcoa, Coca Cola, Dow, DuPont, Eastman Kodak, General Electric, General Motors, ITT Industries, Procter & Gamble, Sun Microsystems, Weyerhaeuser and Xerox.
The Business Roundtable is a Washington, D.C.-based association of CEOs of major U.S. corporations whose annual revenues total $4 trillion.