Lawrence is a true global citizen: over the past 20 years, he contributed his talents in sales, marketing, and management to over 20 countries. During this time, Lawrence was a part of two successful IPO’s, Model N, and Centra Software, and a trade sale to Oracle: ProfitLogic. Prior to Parsable, Lawrence’s most recent company was Persado Inc (leader in marketing content AI). All of these companies provide enterprise-class software solutions to support transformation value to the global Fortune 2000. Lawrence's passion and energy for transformational technologies are core to his achievements as a Cloud software C-level executive.