Bruce Cleveland

Bruce Cleveland was a senior executive at Oracle, Siebel, Apple, and C3 AI whose strategies have generated billions in realized returns. He helped to take multiple companies to $1B+ in revenue as an investor and as an early backer of Doximity, Marketo (acquired by Adobe), and Vlocity (acquired by Salesforce). He is the founder and CEO of Traction Gap Partners.

Bruce is author of “Traversing the Traction Gap” and his most recent book is “Market Engineering." He's a guest lecturer at Stanford, Columbia, and University of Chicago, and races in the Ferrari Challenge series—where he applies the same analytics, discipline, and sequencing that build winning companies.