Skip navigation

IW 50 Best: Hansen Natural Posts Monster Gains

Beverage makers popular energy drink contributes to record results.

Hansen Natural Corp.says its Monster Energy drink will unleash the beast in consumers of the caffeine-packed beverage. In addition to revving up the consumer, the pick-me-up in a tall, black can also is having an energizing effect on the companys sales.

The fourth-ranked IW 50 Best Manufacturing company reported second-quarter sales increased 20% to a record $415.3 million from the year-earlier period. Revenue rose 22% to $365.7 million during the period. Chairman and CEO Rodney Sacks attributed the increases to strong sales of Monster Energy drinks.

"We remain encouraged with the performance of the Monster Energy brand, both in the United States and internationally," said Sacks when earnings were announced on Aug. 5. During the quarter, the Corona, Calif.-based company introduced Monster Energy to several international markets, including Slovakia, the Czech Republic and Norway. Hansen Natural is in the process of launching the brand in Germany, the United Arab Emirates, Lebanon and Jordan, Sacks said. The company also plans to introduce additional new products in 2010 domestically and internationally, he said.

Net income rose to $63.8 million, or 69 cents a share, compared with $57.3 million, or 60 cents per share, during the year-earlier period.

The company is coming off a strong 2009 performance during which profit increased 93% to $208.7 million, or $2.21 per share. Net sales for the year increased 10.6% to $1.1 billion from $1.03 billion.

Sacks said in February that positive sales trends reported by Nielsen for the year indicate that energy drink sales in the United States increased monthly since September 2009. He also said transitions to certain Coca-Cola bottlers and new Anheuser-Bush distributors contributed increased distribution and market share levels for the Monster Energy brand.

Interested in information related to this topic? Subscribe to our weekly Leadership Insights From The IW 50 eNewsletter.

Hide comments


  • Allowed HTML tags: <em> <strong> <blockquote> <br> <p>

Plain text

  • No HTML tags allowed.
  • Web page addresses and e-mail addresses turn into links automatically.
  • Lines and paragraphs break automatically.