Industryweek 1228 15782auto

Auto Designs Aim to Please

Feb. 9, 2008
The Cadillac CTS Coupe Concept received an EyesOn Design Award at the 2008 North American International Auto Show.

"Pure design" is how Ed Welburn, General Motors vice president of global design, describes the Cadillac CTS Coupe Concept, which received an EyesOn Design Award in the concept car category at the 2008 North American International Auto Show held earlier this year. "We did not create it because market research demanded it, nor is its shape trimmed to suit the input collected at a consumer clinic -- it is emotion on four wheels," he says.

The concept car's signature design cues include elements that hint at the look of a carefully cut diamond, according to General Motors. The elements can be seen in multiple locations, including the chrome header above the rear license plate holder.

Cadillac received additional recognition at the show for its 2009 CTS-V, which captured the production car award. The BMW X6 and the Chrysler ecoVoyager, respectively, took production and concept truck honors.

The EyesOn Design Awards are selected and judged by automotive design experts from around the world. The 20-person panel of judges was led by chief judges Chris Bangle, BMW group design chief; Jack Telnack, a former Ford Motor vice president of global design; and Nate Young of the Art Center College of Design.

See Also

Sponsored Recommendations

Voice your opinion!

To join the conversation, and become an exclusive member of IndustryWeek, create an account today!