Aloha, RFID

Feb. 10, 2009
Hawaiian farms launch a food traceability program based on RFID technology.

A statewide food traceability initiative based on radio frequency identification (RFID) technology has been launched throughout the Hawaiian islands. The Hawaii Produce Traceability initiative, a three-year pilot program, will provide product visibility down to the farm or field level. The program is being coordinated by Hawaii's Department of Agriculture and the Hawaii Farm Bureau. A number of Hawaiian growers, distributors and retailers are participating in the program, which is centered on fresh produce, including asparagus, eggplants, pineapples and tomatoes.

Phase 1 of the program is based on an RFID solution developed by Lowry Computer Products that uses RFID labels and inlays from UPM Raflatac, hardware from Motorola's Symbol Technologies group and system software from Globe Ranger. This solution is designed to provide real-time supply chain data of when boxed produce is planted and harvested, what pesticides are used, and when and where RFID-tagged boxes are scanned. The data will be automatically uploaded into a database, for use by program participants. More information is available at

Some of the goals of the program include:

  • optimizing harvest productivity;
  • strengthening food processing controls;
  • increasing cold chain visibility;
  • reducing produce dwell time on shipping and receiving docks;
  • accelerating transportation times between supply chain partners;
  • improving inventory turns.

This solution should make it possible to enable product recalls within one hour. Those growers who might be affected by a recall would be able to localize the recall to a specific field, greatly minimizing their losses.

"This project provides the backbone for future and more preventive closed-loop sensor technologies, which are capable of measuring and reporting biocontaminants and temperature variations via the RFID system as produce moves through the supply chain," explains John Ryan, Quality Assurance Division, State of Hawaii Department of Agriculture. "The RFID system will provide managers with improved real-time control over potential food safety problems and help to prevent widespread human and economic impact."

Future phases of the program could include the deployment of RFID-enabled cellphones and the implementation of temperature tracking to reduce the threat of food spoilage. The full implementation could involve as many of 5,000 Hawaiian farms.

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Dave Blanchard | Senior Director of Content

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During his career Dave Blanchard has led the editorial management of many of Endeavor Business Media's best-known brands, including IndustryWeekEHS Today, Material Handling & LogisticsLogistics Today, Supply Chain Technology News, and Business Finance. He also serves as senior content director of the annual Safety Leadership Conference. With over 30 years of B2B media experience, Dave literally wrote the book on supply chain management, Supply Chain Management Best Practices (John Wiley & Sons, 2010), which has been translated into several languages and is currently in its second edition. He is a frequent speaker and moderator at major trade shows and conferences, and has won numerous awards for writing and editing. He is a voting member of the jury of the Logistics Hall of Fame, and is a graduate of Northern Illinois University.

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