- Cultural Architect – a person with the highest level of positional, power within the corporate circle of influence
- Commitment level – a personal commitment of belief, behavior, values and vocational activities that align with servant leadership by the cultural architect
- Climate control – creating an atmosphere of balance with the right people, opportunities and resources
- Culture formation – based on new experiences repeated and reinforced through modeling, teaching, affirming, and rewarding to transform people and the business
Dr. Baron writes, "Because most corporations have taught that profitability is the sole purpose of the organization, the workforce has lost its faith in business and in people. They have lost the confidence that leaders have their best interests in mind when considering corporate decisions that affect the bottom line. They have lost trust. I don't blame them. Over the last twenty years in various boardrooms around the country, I have seen executives choose to receive their year-end bonuses over keeping employees on the payroll."
Teaching servant leadership progresses through four stages:
- 1. Instruct- solid instruction on the principles of servant leadership
- 2. Invest – use some of the principles with varying degrees of success
- 3. Influence – high discussion and consensus building
- 4. Incarnate – the servant leader is building other servant leaders
Chapter 7 considers "Vision, Values and Virtues. Dr. Baron writes, "In corporate language, vision describes the vivid mental image created by a leader so that people will have the experience of truly seeing into the future." The vision statement of Datron states the company's purpose "a self-sustaining, profitable communications company which positively impacts the lives of others today and in the future."
Dr. Baron laments that so many Fortune 500 companies don’t consider that "their primary mission is to exist for the sake of others" outside of their shareholder family. He believes that "the stakeholders for every company are our local, national, and global community."
The book concludes with the chapter on "Extending the Servant Leadership Culture to the Community" describing how Art Barter, his wife, and the employees at Datron have worked "for the sake of others. Shortly after acquiring Datron, Art Barter and his wife set up a charitable fund with a donation of $600,000. Datron employees can submit a request for donations to a charity of their choice. From 2004 – 2010, over $2.5 million was contributed to causes as diverse as the Boys and Girls Club, an orphanage in Kenya, the Special Olympics, Breast Cancer Research, AIDS research, and women’s shelters. Datron also founded the Servant Leadership Institute, http://www.forthesakeofothers.com/ headed by Dr. Tony Baron, whose mission is to create servant leaders who will transform organizations.
Datron has been able to make these contributions because of its financial success, increasing revenue from $10 million in 2004 to $200 million in 2010, while being organically funded internally and debt free. New products introduced include the Scout Air Reconnaissance System unmanned vehicle designed to capture and transmit high quality video and images in the field and the PRC7700H variant of its high frequency software-defined radio.
Datron has been my customer for over 25 years, and a long-time employee, Mark Satttel, said, "although the transformation was difficult at times, servant leadership is gaining at Datron." A new employee recently told me that working at Datron is different than working at any other company-- "it works as if the pyramid is upside down, with the president at the bottom. Everyone keeps asking me 'what can I do to help you.'"
Every American has the choice of using your talent and experience for the sake of others by becoming a servant leader. Doing this would make American great again and make the world a better place. What's your choice?
Michele Nash-Hoff is president of ElectroFab Sales. She is the author of "Can American Manufacturing Be Saved?"