Industryweek 12371 Bombardier C Series Family

Airbus Snaps Up Bombardier C Series in New Boeing Challenge

Oct. 17, 2017
The European planemaker’s marketing muscle and production expertise boosts the viability of the all-new aircraft after more than $6 billion in development costs forced Bombardier to rely on government assistance.

Airbus SE agreed to acquire a majority stake in Bombardier Inc.’s C Series program and will start assembling the jetliner in the U.S., vaulting a technologically advanced but slow-selling plane onto the front lines of the battle with Boeing Co. over global aircraft sales.

Without putting up a dime at closing, Airbus will take just over half of a partnership controlling the C Series. The European planemaker’s marketing muscle and production expertise boosts the viability of the all-new aircraft after more than $6 billion in development costs forced Bombardier to rely on government assistance.

The deal also thrusts Airbus into the middle of a bitter trade spat between the Canadian manufacturer and Boeing. Following a Boeing complaint that Bombardier sold 75 of its C Series jets to Delta Air Lines Inc. for “absurdly low prices,” President Donald Trump’s administration slapped the aircraft with import duties of 300% in recent weeks -- roiling U.S. relations with Canada and the U.K., where Bombardier makes the plane’s wings.

In a potential effort to circumvent the tariffs, Airbus will add another final assembly line for the C Series at its factory in Mobile, Ala. The facility will serve U.S. customers and complement production in Canada, according to a company statement late Monday.

“This is a program that has been waiting for a deus ex machina, and wow, it really got one,” Richard Aboulafia, an aerospace analyst at Teal Group, said in an interview. The deal casts Airbus as a global player while Boeing comes off as “a bit shortsighted and protectionist. It makes Boeing look like they’ve been playing tic tac toe against a chess master.”

‘Questionable Deal’

Airbus shares rose 2.8% to 79.25 euros at 9:09 a.m. in Paris trading, boosting the gains for the year to 26% and valuing the company at 61.4 billion euros (US$72.2 billion).

“The main risk would appear to be only that Airbus gets distracted,” Sandy Morris, a London-based analyst with Jefferies, said in a note.

Boeing fell less than 1% to $257.50 after the close of regular trading in New York. The company’s 67% advance this year through Monday leads the Dow Jones Industrial Average. Bombardier has climbed 9.7% this year. Bloomberg reported on Sunday that the Canadian manufacturer is exploring options for its aerospace assets.

It’s too soon to say if the new Alabama production line would enable the C Series to avoid U.S. tariffs. The duties were applied to C Series planes “regardless of whether they enter the United States fully or partially assembled,” according to a U.S. government fact sheet on the matter. Boeing said Airbus and Bombardier were just trying to get around the restrictions.

“This looks like a questionable deal between two heavily state-subsidized competitors to skirt the recent findings of the U.S. government,” Boeing, the world’s largest aerospace company, said in an emailed statement. “Our position remains that everyone should play by the same rules for free and fair trade to work.”

CEO’s Reversal

Discussions with Bombardier started in August, said Airbus Chief Executive Officer Tom Enders. The Canadian company had also been in touch with a small group of Chinese state-owned enterprises about a C Series stake, said two people familiar with the talks.

Bombardier’s talks with China included Commercial Aircraft Corporation of China, or Comac, said one of the people, who asked not to be named because discussions were private. Comac declined to comment on the Airbus deal and its media relations department said it wasn’t aware of any talks with Bombardier. The Canadian company declined to comment.

The Bombardier deal marks a reversal for Enders, who personally vetoed a similar accord just two years ago, when the future of the C Series was in doubt and Airbus was grappling with the ramp-up of its bigger A350 model. Airbus isn’t interested in any other Bombardier assets, he said.

“Airbus gives the program security,” he said of the C Series in a telephone interview. Whereas some customers may have wavered previously because they couldn’t be sure of long-term customer support from the manufacturer, Airbus’s industrial heft changes the equation, he said.

Trudeau Call

Trump and Canadian Prime Minister Justin Trudeau discussed the deal Monday evening in a phone call, according to a statement from Trudeau’s office that provided no details of the conversation.

Bombardier hasn’t landed a major order for the plane, which typically seats 108 to 160 passengers, since the Delta deal 18 months ago. The company values the C Series at about $2 billion, and expects the joint venture to double the value of the program, CEO Alain Bellemare told reporters at a press conference late Monday in Montreal.

The company has agreed to provide $350 million in funding for the C Series in the first 12 months after the close of the deal, and as much as $350 million more, if required, over the two subsequent years, said Chief Financial Officer John Di Bert.

By adding the C Series to its lineup of larger jetliners, Toulouse, France-based Airbus gains a new dimension for its portfolio while offering access to a fuel-efficient aircraft with advanced technology, large windows and over-sized middle seats. The C Series is operated by carriers such as Deutsche Lufthansa AG’s Swiss unit.

Smaller Workhorse

The all-new Canadian jet is smaller than most variants of the Boeing 737 Max, the upgraded version of an airframe that was designed 50 years ago. The same goes for most of Airbus’s A320 family of jets, which debuted in the late 1980s. Both the C Series and the A320neo, the newest version of Airbus’s single-aisle workhorse, are powered by the geared turbofan engine made by Pratt & Whitney, a division of United Technologies Corp.

“Airbus is now willing to accept that certain markets require a smaller aircraft,”  Torbjorn Karlsson, partner in the civil aviation practice at Korn Ferry International in Singapore, said in an interview. “There are a lot of unserved markets in the U.S. but my guess is the biggest new market potential is in Asia. Boeing will not have a response and that’s going to make it tougher for them to compete. This sharpens the battle lines.’’

After the transaction, which is expected to be completed in the second half of next year, Airbus will own 50.01% of the C Series partnership. Bombardier will hold about 31% and the province of Quebec, which invested $1 billion in the C Series after the cost overruns and delays, will have approximately 19%. Quebec will remain an investor in the C Series until at least 2023, said the province’s economy minister, Dominique Anglade.

Canadian Review

Canadian Innovation Minister Navdeep Bains said the deal is subject to review under the Investment Canada Act.

“In my review, I’ll be looking to see how this deal will benefit Canadians, support our aerospace sector and create good jobs,” he said in a statement. “On the surface, Bombardier’s new proposed partnership with Airbus on this aircraft would help position the C Series for success.”

A Canadian government official said the deal is expected to be approved after its required review. The official, who asked not to be named because the discussions are private, characterized the deal as a company-to-company agreement that nonetheless had the support of France, Germany and Canada -- the latter in part because it would preserve Bombardier jobs in the company’s home country.

Another official, also speaking on condition of anonymity, said the sale would have no impact on the previously announced federal funding for Bombardier. Canada pledged C$372.5 million (US$300 million) in “repayable program contributions” earlier this year.

By Frederic Tomesco, Josh Wingrove and Richard Clough

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