New Boss Vows 'Reinvented' GM Even in Bankruptcy

April 6, 2009
More cuts and plant closures in the future

Embattled General Motors is girding for bankruptcy if necessary but will still emerge "reinvented" from its wrenching crisis, GM's new government-backed boss Fritz Henderson said on April 5.

Treasury Secretary Timothy Geithner said President Barack Obama's administration was looking at all options for GM, after former CEO Rick Wagoner was replaced by Henderson last week on White House orders. "Our preference is to do it outside of a bankruptcy process," Henderson said on NBC program "Meet the Press," as America's largest automaker undergoes a painful restructuring with the emergency backing of government cash.

"But it would only be prudent to make sure that we're planning (for court-supervised bankruptcy), if we need to resort to that -- that we can move and we can move fast," the company veteran said.

The new chief executive indicated that even deeper job cuts and plant closures were in the offing as sprawling GM battles to survive, anticipating a future group built around just "four core brands."

He acknowledged the group would likely have to launch an even bigger restructuring as part of a "Chapter 11" bankruptcy, amid speculation GM would have to hive off premium brands such as Buick and Cadillac.

Saab, a historic marque already dumped by GM, could find its days numbered if any creditors object to its restructuring at a Swedish court hearing on April 6.

Both Obama and his White House task force have indicated that bankruptcy "may very well be the best solution for the company to achieve these goals," Henderson said in another interview on CNN. "I'm quite certain -- because I think whether we do it outside the bankruptcy process or inside -- we will change, we will be fundamentally different going forward," the new boss said. "And the company's going to be reinvented."

Talk of bankruptcy for GM was angrily rejected by Democratic Senator Debbie Stabenow, whose state of Michigan is ground zero of the auto industry's crisis and has the nation's worst jobless rates. "I do not support bankruptcy, certainly as the first, second, or third options," she said on CNN, noting that GM has pension obligations to 600,000 retirees who could lose their benefits without government intervention.

"We have retiree health care. People who gave up wage increases multiple times in order to make sure they had a pension and had health care," Stabenow said.

The U..S government would be on the hook for up to $80 billion if GM goes under, she said. "So it certainly is not my first option. And I know that it's not the first option of the administration."

Henderson said the slow road to recovery came with changing customer perceptions of the desirability and reliability of GM cars. "There's no magic to this," he said on NBC. "You've just got to get the job done every day."

Copyright Agence France-Presse, 2009

Sponsored Recommendations

Voice your opinion!

To join the conversation, and become an exclusive member of IndustryWeek, create an account today!