Nissan Exports New Car Model Home

May 17, 2007
Model made in England will now be available in Japan.

Nissan, the Japanese car giant, said on May 17 that it has begun to export the group's new Micra model to its home market from its factory in Sunderland, northeast England. The plant's new Micra C+C convertible would be available in Japan from July, Nissan said.

In March this year, Nissan's Sunderland car plant exported its first model to Japan in more than a decade -- the Qashqai. The Qashqai is a hybrid off-road compact car aimed primarily at the European market "Coming so soon after Qashqai, this is great news for our plant," said Trevor Mann, Nissan's senior vice president for Manufacturing Europe.

Initially, about 1,500 cars will be shipped to Japan, with customer demand monitored once the car reaches Japanese showrooms in July, Nissan said.

Designed, engineered and manufactured in Britain, C+C began rolling off the Sunderland production line in November 2005 following investment totaling 95 million pounds. Since then, more than 23,000 have been exported to more than 45 markets around the world. The C+Cs bound for Japan are described as "top spec (specification) models," offering keyless entry, leather upholstery and a folding glass roof.

Nissan is Japan's second-largest automaker. Under an alliance with French carmaker Renault agreed in 1999, Renault owns 44.4% of Nissan, which in turn owns 15% of its French partner.

Copyright Agence France-Presse, 2007

Popular Sponsored Recommendations

The Ultimate Ecommerce Excellence Checklist

Oct. 2, 2023
Scaling ecommerce operations is no easy task when your business is moving fast. Assess your current ecommerce maturity level and set optimization priorities with this practical...

Your Industry 4.0 Journey

Sept. 24, 2023
When It Comes to Industry 4.0, the Journey is the Destination. Industry 4.0 must be embraced as a long-term, strategic mindset of digital transformation that dynamically alters...

Digitally Transforming Data and Processes With Product Lifecycle Management

Oct. 29, 2023
Manufacturers face increasing challenges in product development as they strive to consistently deliver improved results. Discover how industry leaders are improving time-to-market...

Shifting Your Business from Products to Service-Based Business Models: Generating Predictable Revenues

Oct. 27, 2023
Executive summary on a recent IndustryWeek-hosted webinar sponsored by SAP

Voice your opinion!

To join the conversation, and become an exclusive member of IndustryWeek, create an account today!