BMW Sales Fell 25% in November

Dec. 5, 2008
Company was still able to increase its market share

The global economic slowdown hit BMW hard in November, figures from the German luxury automaker showed on Dec. 5, with unit sales slumping by more than 25% compared to the same period last year.

Sales of BMW-brand alone cars fell 26% to just under 81,500, the firm said, while Mini sales were down 21% at 15,100. It still managed to sell 110 Rolls-Royces, however, down from 135 in November 2007.

"However, during the period to the end of November the BMW Group performed better than the overall premium segment and has increased its market share in the segment," BMW board member Ian Robertson said.

For the 11 months to November BMW sold 1.3 million units, down 1.8%.

A sharp fall in sales, particularly in the U.S., prompted the Bavarian automaker last month to scrap its 2008 profit target, lay off thousands of workers and cut output at its factories.

Copyright Agence France-Presse, 2008

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