Where do your product development ideas come from? At the Procter & Gamble Co. the goal is to eventually have 50% originate outside the internal R&D organization, says G. Gil Cloyd, chief technology officer. The following list includes some P&G products that are a successful result (all or part) of the policy called Connect+Develop (C+D). Cleveland-based NineSigma serves as a technology matchmaker for P&G's C+D version of the open innovation concept.
- Swiffer Wet Jet and Duster
- Olay Daily Facials
- Olay Regenerist
- Olay Total Effects
- Crest Whitestrips
- Crest Night Effects
- Iams Dental Defense
- Actonel
- Impress wrap
- Mr. Clean Autodry
- Mr. Clean Magic Eraser
- Kandoo baby wipes
- Max Factor
- Lipfinity