Toyota, Nissan to Resume Production

April 8, 2011
Will restart mid-April but at 50% of regular levels

Toyota and Nissan said on March 8 that they will restart all domestic assembly plants from around mid-April after production was halted due to the nation's biggest recorded earthquake.

In doing so they will join rival Honda in resuming production, although all three have warned output will be at 50% of usual levels.

Honda said on March 31 that it planned to restart all plants by April 11. All three companies will be producing vehicles by April 18.

Toyota will start operating its assembly plants from the morning shift of April 18 until April 27, a company spokesman said. Plants will then become idle for the Golden Week holiday season, as they do every year, through May 10, a spokeswoman said, adding that no decision had been made on the post-Golden Week schedule.

Rival Nissan said it would also resume production around the same time, beginning with the first plant on April 11.

"When I visited dealers, vendors, and our own factories, I heard people's desire to return to normal. That's what pushed me to resume our operations," Toyota President Akio Toyoda said on April 8. "There are still issues with supplies of parts. But we will try to improve ourselves so that we can build as many vehicles as possible and deliver them to our customers."

The restart plan comes as a boost to Toyota, which on April 6 was threatened with a downgrade of its long-term credit rating by Moody's. Moody's said it placed Toyota's Aa2 rating -- the third highest on a scale of 19 -- on review for a possible downgrade, one month after Standard & Poor's cut its rating on the automaker. The agency warned that Toyota's production would not return to normal for "months" and cited the automaker's dependence on a Japanese market expected to be hit by weak consumer sentiment following the disasters.

While Toyota had earlier resumed production of its Prius and some Lexus hybrid models after the magnitude 9.0 earthquake, its 16 other plants were idled amid a component supply crunch.

Copyright Agence France-Presse, 2011

Popular Sponsored Recommendations

What Is Your Smart Factory IQ?

Sept. 24, 2023
It’s time to put Smart, data-driven manufacturing operations to the test. In this comprehensive whitepaper we show you how to determine the Artificial Intelligence Quotient (AIQ...

3D Printing a More Efficient Factory Floor

Nov. 16, 2023
Today’s additive manufacturing platforms make it simple to print a wide range of high-performing industrial parts as soon as possible and right where you need them — unlocking...

Beware Extreme Software

Sept. 24, 2023
As a manufacturer, you understand the importance of staying ahead of the curve and being proactive in your approach to technology. With the rapid pace of change in the industry...

The Executive Guide to Best Practices for Ecommerce Integration

Oct. 2, 2023
Get ready to elevate your post-checkout experiences and thrive in today's unpredictable market. Learn why integration and automation are crucial to run operations more smoothly...

Voice your opinion!

To join the conversation, and become an exclusive member of IndustryWeek, create an account today!