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Investors Eye Reebok Buy from Adidas

Oct. 20, 2014
Adidas bought Reebok in 2006 hoping to pile pressure on Nike.

NEW YORK - A consortium of investors from Hong Kong and Abu Dhabi is interested in buying the Reebok brand from Adidas (IW 1000/231) for 1.7 billion euros (US $2.2 billion), The Wall Street Journal reported Sunday.

Sources close to the matter told the business daily that Jynwel Capital chief executive Jho Low was behind the bid, arguing that Reebok would fare better as an independent brand.

And funds linked to the Abu Dhabi government plan to communicate soon with Adidas management, the report said.

Adidas bought Reebok in 2006 for three billion euros hoping to pile pressure on U.S. rival Nike (IW 500/44) (NKE).

But the German giant still has seen its share of the U.S. market keep shrinking.

It has been a tough year for Adidas.

The company slashed its annual net profit forecast to about 650 million euros. That was much lower than previous guidance for between 830-930 million euros.

Copyright Agence France-Presse, 2014

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