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Apple Retakes Smartphone Lead

March 3, 2015
Apple edged Samsung in smartphone sales, 20.4% (74.8 million units) to 19.9% (73 million units). Lenova and Xiaoami grabbed third and fourth.

In the battle for the lead in the lucrative smartphone market, Apple Inc. (IW500/4) overtook Samsung Electronics Co. Ltd (IW1000/12) to regain the top position in sales in the fourth quarter, a market tracker said Tuesday.

The survey by Gartner found Apple grabbed a 20.4% share of smartphone sales to end users, boosted by the introduction of its large-screen iPhones. The Cupertino, Calif.-based giant sold some 74.8 million handsets, the survey found.

South Korea's Samsung meanwhile saw its share tumble to 19.9 %, as its smartphone sales dropped to 73 million units.

Other surveys showed Apple and Samsung in a virtual tie, but Gartner showed a clear lead for the U.S. firm.

"Samsung continues to struggle to control its falling smartphone share, which was at its highest in the third quarter of 2013. This downward trend shows that Samsung's share of profitable premium smartphone users has come under significant pressure," said Gartner analyst Anshul Gupta.

Samsung continues to struggle to control its falling smartphone share, which was at its highest in the third quarter of 2013.

— Anshul Gupta, Gartner Analyst

Gartner analyst Roberta Cozza said Apple is dominating the premium phone market and Chinese manufacturers gaining an increasing share of the market for low-cost handsets. 

Cozza added that Samsung needs "a solid ecosystem of apps, content and services unique to Samsung devices" to gain loyalty and make inroads in the higher end.

Samsung this week unveiled its new Galaxy S6, its flagship device aimed at competing with the iPhone 6, as well as a new S6 Edge "phablet" which takes aim at the iPhone 6 Plus.

Gartner reported global smartphone sales rose 28.4% in 2014 to 1.2 billion units, and represented two-thirds of global mobile phone sales.

China's Lenovo Group Ltd. (IW1000/134) -- which acquired U.S.-based Motorola last year -- was the third largest vendor both in the fourth quarter and the full year, with fellow Chinese maker Huawei in fourth place.

China's Xioami grabbed the number five spot in the final three months of the year, but South Korea's LG held that position for full-year sales.

Copyright Agence France-Presse, 2015

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