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Toyota Retains Title of Top Global Automaker

Jan. 27, 2016
Strong North American demand drove Toyota's figures as total sales slipped.

TOKYO - Toyota (IW 1000/8) on Wednesday kept the title of world's biggest automaker for the fourth straight year after saying it sold 10.15 million vehicles globally in 2015, driving past Volkswagen and General Motors.

Dented by a pollution-cheating scandal, Volkswagen earlier logged sales of 9.93 million vehicles worldwide, while Chevrolet and Cadillac maker GM moved 9.8 million last year.

Toyota shares closed at 6,881 yen ($58) in Tokyo on Wednesday, boosted by reports it is in talks with Suzuki over a partnership to build compact cars for emerging markets, including India.

Strong North American demand drove Toyota's figures as total sales slipped 0.8% from 2014, largely owing to a slowdown in Japan where a weak economy hit demand.

Toyota is also facing sluggish sales in Thailand and Indonesia, while a Japanese consumption tax hike planned for next year could spark a rush in buying -- and subsequent slowdown as prices go up.

The Japanese giant was likely to keep the top automaker crown for at least another year, but a slowdown in top vehicle market China could hurt its numbers, analysts said.

On Wednesday, rival Nissan said its global sales hit a calendar-year record 5.42 million units. Including Nissan's French partner Renault, the group's 8.22 million combined sales put it in fourth place globally.

South Korea's Hyundai sat in fifth spot with 8.01 million vehicles sold.

Toyota's upbeat announcement comes despite the firm struggling to recover its reputation for safety after the recall of millions of cars around the world for various problems in recent years, including an exploding air bag crisis at supplier Takata.

At least 10 deaths globally and scores of injuries have been linked to the faulty airbags fitted in cars made by some of the world's leading auto giants.

Toyota, maker of the Camry sedan and Prius hybrid, had stopped building new plants for several years, and turned its focus to quality rather than sales volume.

The company is also overhauling its production methods, vowing to slash development costs to try to offset any downturn in the market and squeeze more productivity out of existing plants.

Toyota is pushing further into the fast-growing market for environmentally friendly cars, especially in China where officials are struggling to contain an air pollution crisis.

It has also released its first mass-market hydrogen fuel-cell car, the Mirai, and redesigned the top-selling Prius.

Volkswagen's new chief executive, meanwhile, has said his firm was abandoning its ambition to become the world's biggest carmaker.

"For me, this obsession with unit sales and the ambition to constantly reach new records makes no sense," Matthias Mueller told the weekly WirtschaftsWoche in an interview published in December. 

"I'm not going declare sheer size as an end in itself."

His predecessor Martin Winterkorn had focused on VW overtaking Toyota as the world's biggest carmaker by 2018.

By Peter Brieger

Copyright Agence France-Presse, 2016

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