Callaway Improves Long Game

May 14, 2008
SharePoint and UGS Teamcenter integration enable 21st century business processes at golf products manufacturer.

There's no playing through Callaway Golf. Trying to retain its status as one of the golf industry's most innovative manufacturers is driving the company to keep a fast design cycle that introduces seven to eight new products annually. Concepting, designing and launching new products at this pace requires tight coordination between design teams, engineers, marketing staff and, yes, lawyers. These teams need to communicate and quickly and securely exchange critical business information, including the type of large files created with computer-aided design (CAD) and computer-aided manufacturing (CAM) software, with partners in China, Japan, Korea, Mexico and Taiwan that manufacture the product components.

Through the use of collaborative technology, Callaway Golf has streamlined workflow processes between highly dispersed teams of employees and manufacturers, ensuring the teams are all working from a single framework. The technology helps make the collaborative process of bringing new products to market much more efficient. It also helps speed access to data and fosters innovation through faster and clearer communication.

The content management capability of Teamcenter Community Collaboration helps Callaway Golf control changes made to product content by providing document and version histories and e-mail alerts.

"We have design teams in California and suppliers in Asia, but everyone is able to collaborate effectively by posting their product content on the portal and keeping track of what's being done on specific projects," says John Loo, senior manager of Design Systems at Callaway Golf. "The technology has allowed us to get away from using e-mail to send thousands of files to hundreds of people, and reduces time, travel and errors."

Information residing on the Callaway Golf portal is accessible 24 hours a day, eliminating the barriers created in the past by time zones and physical barriers. On a typical business day, 200 different users will log on to access documents and collaborate with others.

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About the Author

Brad Kenney | Chief Marketing Officer

Brad Kenney is the former Technology Editor of IndustryWeek and now serves as director of the mobile/social platforms practice at R/GA, a global marketing/advertising firm in New York City.

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