General Motors
Gm Advanced Design Center Interior 2 (1)

GM to Build $71 Million West Coast Campus for Advanced Design

July 14, 2021
The new location, “offers access to the rich cultural diversity and talent in the region,” says design VP.

General Motors on Tuesday announced a more than $71 million investment to establish a new campus in Pasadena, California, for its Advanced Design Center operations.

The facility is relocating from an existing space in North Hollywood to an 8-acre site that is closer to West Coast technology centers, universities and design schools—offering both room for expanded advanced technology teams and better recruiting opportunities in aerospace engineering, defense, automotive design, software development and advanced technology, according to a press release.

“Having a physical presence in Southern California’s technology epicenter is an integral part of our global design operations, and this new innovation campus will not only expand our operations twofold, but offers access to the rich cultural diversity and talent in the region,” Michael Simcoe, GM vice president of Global Design, said in a statement. “Our positioning will allow us to attract dynamic candidates in fields that will bolster GM’s proven design capabilities and challenge conventional thinking of what our future portfolio of connected products and services can encompass.”

The new campus will support “emerging business opportunities in areas of advanced technology, software integration and future mobility solutions,” the release stated. GM’s advanced design team focuses on concept and future mobility projects.

In addition to the Pasadena campus, GM is constructing a new design facility at its Warren, Michigan, Global Technical Center and plans to expand its Advanced Design Center in Shanghai. 

Main photo: A concept rendering of the Pasadena facility.

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