While prices haven't hit the five cent mark that industry analysts name as the price that will propel RFID into market-wide acceptance, Alient Technology is offering its straps at 12.9 and Avery Dennison prices its inlays at 7.9.
"These new low prices may represent loss-leaders," comments Erik Michielsen, ABI Research's director of RFID and ubiquitous networks. "But when you tie them to the new products and services offered by software companies to help end-users make sense of their RFID data and to the recent spate of EPC Gen 2 announcements, we may have a three-headed 'benevolent monster' that will promote demand.
What we are starting to see is lower cost hardware, tested and proven performance requirements around a new standard and software that enables non-technology focused end-users to make better decisions and find ways to drive revenue growth and cost refinement. All together, these factors support widespread RFID deployments across a wide range of vertical markets, to a degree we have not seen before."
For further information visit http://www.abiresearch.com/products/service/RFID_Service
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