IW 50 Best: Hansen Natural Posts Monster Gains

Aug. 6, 2010
Beverage makers popular energy drink contributes to record results.

Hansen Natural Corp.says its Monster Energy drink will unleash the beast in consumers of the caffeine-packed beverage. In addition to revving up the consumer, the pick-me-up in a tall, black can also is having an energizing effect on the companys sales.

The fourth-ranked IW 50 Best Manufacturing company reported second-quarter sales increased 20% to a record $415.3 million from the year-earlier period. Revenue rose 22% to $365.7 million during the period. Chairman and CEO Rodney Sacks attributed the increases to strong sales of Monster Energy drinks.

"We remain encouraged with the performance of the Monster Energy brand, both in the United States and internationally," said Sacks when earnings were announced on Aug. 5. During the quarter, the Corona, Calif.-based company introduced Monster Energy to several international markets, including Slovakia, the Czech Republic and Norway. Hansen Natural is in the process of launching the brand in Germany, the United Arab Emirates, Lebanon and Jordan, Sacks said. The company also plans to introduce additional new products in 2010 domestically and internationally, he said.

Net income rose to $63.8 million, or 69 cents a share, compared with $57.3 million, or 60 cents per share, during the year-earlier period.

The company is coming off a strong 2009 performance during which profit increased 93% to $208.7 million, or $2.21 per share. Net sales for the year increased 10.6% to $1.1 billion from $1.03 billion.

Sacks said in February that positive sales trends reported by Nielsen for the year indicate that energy drink sales in the United States increased monthly since September 2009. He also said transitions to certain Coca-Cola bottlers and new Anheuser-Bush distributors contributed increased distribution and market share levels for the Monster Energy brand.

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About the Author

Jonathan Katz | Former Managing Editor

Former Managing Editor Jon Katz covered leadership and strategy, tackling subjects such as lean manufacturing leadership, strategy development and deployment, corporate culture, corporate social responsibility, and growth strategies. As well, he provided news and analysis of successful companies in the chemical and energy industries, including oil and gas, renewable and alternative.

Jon worked as an intern for IndustryWeek before serving as a reporter for The Morning Journal and then as an associate editor for Penton Media’s Supply Chain Technology News.

Jon received his bachelor’s degree in Journalism from Kent State University and is a die-hard Cleveland sports fan.

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