The Devolution of Marketing

April 9, 2011
At the risk of coming across as self-serving, I'd like to recommend a recent article of mine in the American Marketing Association's "Marketing Management". It is entitled "The Devolution of Marketing". It details the marketing approaches of several ...

At the risk of coming across as self-serving, I'd like to recommend a recent article of mine in the American Marketing Association's "Marketing Management".

It is entitled "The Devolution of Marketing".

It details the marketing approaches of several manufacturers such as Goodyear, Rubbermaid, STIHL, Jones Soda, and others, many of them dysfunctional.

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