Supply Chain

The Devolution of Marketing

April 9, 2011

At the risk of coming across as self-serving, I'd like to recommend a recent article of mine in the American Marketing Association's "Marketing Management". It is entitled "The Devolution of Marketing". It details the marketing approaches of several ...

Andrew R. Thomas Blog

At the risk of coming across as self-serving, I'd like to recommend a recent article of mine in the American Marketing Association's "Marketing Management".

It is entitled "The Devolution of Marketing".

It details the marketing approaches of several manufacturers such as Goodyear, Rubbermaid, STIHL, Jones Soda, and others, many of them dysfunctional.

About the Author

Andrew R. Thomas Blog | Associate Professor of Marketing and International Business

Andrew R. Thomas, Ph.D., is associate professor of marketing and international business at the University of Akron; and, a member of the core faculty at the International School of Management in Paris, France.

He is a bestselling business author/editor, whose 23 books include, most recently, American Shale Energy and the Global Economy: Business and Geopolitical Implications of the Fracking Revolution, The Customer Trap: How to Avoid the Biggest Mistake in Business, Global Supply Chain Security, The Final Journey of the Saturn V, and Soft Landing: Airline Industry Strategy, Service and Safety.

His book The Distribution Trap was awarded the Berry-American Marketing Association Prize for the Best Marketing Book of 2010. Another work, Direct Marketing in Action, was a finalist for the same award in 2008.

Andrew is founding editor-in-chief of the Journal of Transportation Security and a regularly featured analyst for media outlets around the world.

He has traveled to and conducted business in 120 countries on all seven continents.