HONG KONG -- General Motors (IW 500/4) has withdrawn a global advertisement that refers to China as the land where people say "ching-ching, chop suey" after admitting it contains "objectionable lyrics."
The television advert for the Chevrolet Trax SUV, one of GM's latest car models, had been running in Canada since early April and was also posted onto Chevrolet's European website.
The offending advert features a song that includes the lyrics "In the land of Fu Manchu, the girls all now do the Suzie-Q, clap their hands in the centre of the floor, saying 'ching-ching, chop suey, swing some more.'"
The advert was replaced with a new version without the lyrics for Canadian broadcasters around a week ago and was also removed from all Chevrolet websites worldwide.
"GM has stopped airing a commercial for the Chevrolet Trax due to the objectionable lyrics of a song used in the spot's soundtrack," GM spokeswoman Ryndee Carney said.
"We apologize for the use of inappropriate content. We are conducting a full review of our advertising approval process to ensure this does not happen again in the future."
The incident comes at a time when GM is seeking to maintain its dominance in the lucrative Chinese car market where its sales rose an annual 11.3% last year to a record 2.84 million, according to the company.
Last month the U.S. automaker announced it will this year launch 17 new or updated models in China, the world's largest car consumer, as it aims to make inroads into the country's luxury auto market.
Copyright Agence France-Presse, 2013
