Industryweek 5741 Ford50

Ford's Mustang Muscle Car Gets 50th Birthday Makeover

Dec. 6, 2013
"It's a big deal to not only our company, as it's an icon, but also America in general," said Mustang engineer Dave Pericak.

NEW YORK - The Mustang, the iconic American muscle car, got a makeover for its 50th anniversary Thursday, with Ford (IW 500/8) aiming to repeat is huge U.S. success in global markets such as China.

Once the country's dominant "pony car" -- extremely powerful and fast, but larger than typical European sports cars -- Ford hopes the new Mustang will push it past the Chevrolet Camaro, now more popular among U.S. buyers.

Ford pitched it as the ultimate American car, hoping that it will catch on and boost the company's global brand, having sold some nine million of them in the past five decades.

"It's a big deal to not only our company, as it's an icon, but also America in general," said Mustang engineer Dave Pericak.

"It represents what a lot of Americans cherish which is the freedom, and the dream of being different and unique."

The sixth complete makeover for the Mustang, the new car is from the front an unmistakable 21st century version of the 1964 original, with bold angles rather than the smooth contours of rivals. But it sits lower and wider than past versions, with a lower roof.

The back section of the roof now sweeps almost all the way to the rear, more of a fastback look that leaves little room for the spoilers that early enthusiasts had.

And it still features the car's classic logo, a galloping horse.

A Global Drive

Pericak said the new model was redesigned from the ground up, an all-new car that is "quicker, better-looking, more refined and more efficient, without losing any of the raw appeal that people have associated with Mustang for half a century."

It comes with a standard 300-horsepower, 3.7-liter V6 engine, with alternatives in Ford's similar-powered 2.3-liter EcoBoost, and a 420-horsepower, 5.0-liter V8.

Immortalized in Wilson Pickett's suggestive soul tune "Mustang Sally" in 1966 and the car Steve McQueen literally flew over the hilly streets of San Francisco in 1968's "Bullitt", the Mustang has survived at the center of American car culture for almost five decades.

Not all of the makeovers have been successful, but the company has big hopes for the latest version: it will sell it for the first time in Europe and Asia. Ford also was rolling out the car Thursday in Barcelona, Shanghai and Sydney.

"We're really taking this car globally," said Jacques Brent, Ford's global marketing manager.

The lower-emission, energy-saving EcoBoost engine could make it attractive to a European audience, he said.

And he added: "the Chinese market is exploding."

Copyright Agence France-Presse, 2013

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