Industryweek 10988 Hyundai Sangyup Lee

Hyundai Hires Ace Korean Designer Away From Bentley

May 17, 2016
Sangyup Lee joins Hyundai in June as Genesis design chief and will report to global design chief Luc Douckerwolke, who also heads the automaker’s Prestige Design Div.

Hyundai’s Genesis brand boosts its credibility by hiring Sangyup Lee, lead designer for Bentley since 2012, as design chief for the Korean automaker’s luxury-market entry.

Lee will work with Luc Donckerwolke, who joined Hyundai last year after leaving his post as Volkswagen Group’s design chief for Bentley, Lamborghini and Audi.

Lee joins Hyundai in June and will report to Donckerwolke, who is global chief of Hyundai design and heads Hyundai’s Prestige Design Div.

Hyundai says in a statement Monday that, together with Donckerwolke, Lee will “enhance the design competitiveness of both the Hyundai and Genesis brands with his abundant experience in designing premium luxury vehicles.

“His challenging and innovative design languages fit well with the DNA of Hyundai Motor.”

Read More


WardsAuto is, like IndustryWeek, powered by Penton, an information services company.

 

Popular Sponsored Recommendations

3D Printing a More Efficient Factory Floor

Nov. 16, 2023
Today’s additive manufacturing platforms make it simple to print a wide range of high-performing industrial parts as soon as possible and right where you need them — unlocking...

The Benefits of Continuous Thermal Monitoring

Oct. 17, 2023
Read this eBook to learn more about collecting and using data intelligently to improve performance.

Gain a competitive edge with real-world lessons on private 5G networks

Nov. 16, 2023
The use of private networks in manufacturing applications is rapidly growing. In this paper, we present valuable insights and lessons learned from the field with the goal of enhancing...

Digitally Transforming Data and Processes With Product Lifecycle Management

Oct. 29, 2023
Manufacturers face increasing challenges in product development as they strive to consistently deliver improved results. Discover how industry leaders are improving time-to-market...

Voice your opinion!

To join the conversation, and become an exclusive member of IndustryWeek, create an account today!