Copyright Bill Pugliano, Getty Images
67709415
67709415
67709415
67709415
67709415

Ford to Lay Off 2,000 Workers for Ranger, Bronco Retooling

March 5, 2018
The Michigan factory in Wayne has been producing slow-selling Focus compact cars and C-Max hybrids.

Ford Motor Co. will lay off about 2,000 workers for almost six months this year as the U.S. automaker retools a Michigan plant to produce Ranger pickups and Bronco sport utility vehicles.

The Michigan Assembly Plant in Wayne, west of Detroit, will temporarily dismiss workers from around May 7 through Oct. 22, according to a notice Ford filed with the state. The factory that’s been producing slow-selling Focus compact cars and C-Max hybrids is switching gears to begin making the Ranger late this year and the Bronco in 2020.

Chief Executive Officer Jim Hackett is shifting away from low-margin sedans and boosting production of trucks and SUVs as American consumers increasingly spurn cars in favor of bigger rigs. Ford is moving production of the Focus compact to China, and the fate of its Fusion family sedan remains unclear after it canceled plans to build it in Mexico. Hackett has said profit will decline this year as the automaker overhauls its lineup, cuts costs and spends on self-driving and electric cars.

“I and my team are not satisfied with this level of performance,” Hackett told analysts in January after reporting fourth-quarter earnings. “We see 2018 as the opportunity to prove to you that we can sharpen operational execution.”

Moody’s Investors Service changed its rating outlook on Ford to negative from stable in January, citing “an erosion in many of the operating disciplines that it established following the 2009 restructuring of the North American auto sector.”

Ford’s shares fell 0.5% at 10:11 a.m. in New York. The stock is down about 17% this year, trailing the 0.1% gain by the benchmark S&P 500 Index.

By Keith Naughton

Popular Sponsored Recommendations

The Customer Is Still King! Improving Service to Maximize Revenue, Reduce Costs, Boost Loyalty!

Feb. 26, 2024
Join this webinar to learn how to deliver frictionless customer service (CX) amid changes to supply chains, unpredictable buyer demand, and the adoption of automation and AI.

Empowering the Modern Workforce: The Power of Connected Worker Technologies

March 1, 2024
Explore real-world strategies to boost worker safety, collaboration, training, and productivity in manufacturing. Emphasizing Industry 4.0, we'll discuss digitalization and automation...

Executive Summary: Enterprise Resource Planning Manages Manufacturing Risk and Uncertainty in 2024

Jan. 4, 2024
Explore the future of manufacturing in 2024 by discovering how cloud-based ERP systems can help manufacturers thrive amidst supply chain disruptions and economic uncertainty.

3 Best Practices to Create a Product-Centric Competitive Advantage with PRO.FILE PLM

Jan. 25, 2024
Gain insight on best practices and strategies you need to accelerate engineering change management and reduce time to market. Register now for your opportunity to accelerate your...

Voice your opinion!

To join the conversation, and become an exclusive member of IndustryWeek, create an account today!