Getty Images
Industryweek 13779 Daimler

Daimler Revs Up Its Electric Car Plan

June 22, 2016
Daimler plans to market six new electric models by 2020, with a range of over 300 miles.

BERLIN—German luxury automaker Daimler, owner of the Mercedes-Benz and Smart brands, plans to speed up its push into electro-mobility in the race against US pioneer Tesla and German rival BMW, a report said Wednesday.

Business daily Handelsblatt reported that Daimler plans to market six new electric models by 2020, starting with an SUV based on the Mercedes GLC, to be presented at the Paris Motor Show in September and hitting the market next year.

Daimler plans to launch a new sub-brand of electric cars with a range of over 500 kilometers (300 miles), to be built in its plants in Germany, the United States and China, the report said.

The strategic shift would be subject to approval by the supervisory board of the Stuttgart-based company at a July 20 meeting, the business newspaper said, citing unnamed company sources.

Contacted by AFP, Daimler did not comment on the specific report but confirmed that the group wants to focus more on electric cars in coming years.

Handelsblatt labelled the change, together with planned reforms to flatten the corporate giant's management structure, "the biggest reform" during the reign of CEO Dieter Zetsche since 2006. 

The move away from polluting combustion engines has become more urgent since the emissions-cheating scandal last year engulfed German auto giant Volkswagen and cast suspicion on the entire sector.

Volkswagen chief Matthias Mueller -- who apologised to angry shareholders at VW's annual general meeting Wednesday -- earlier this week expressed doubts about the future of diesel technology.

Pointing to the scandal and tougher emissions standards on the horizon, he said that "we have to ask ourselves whether... we want to spend more money on the further development of diesel" and promised that VW would take a "fundamental" look at the issue. 

Copyright Agence France-Presse, 2016

Popular Sponsored Recommendations

How Digital Twin Technology is Empowering Manufacturers

Sept. 27, 2023
This FAQ delves into why this technology offers business value and considerations toward implementation.

Why DataOps may be the key to unlocking the full potential of digital transformation

Nov. 3, 2023
Read the 2023 market survey conducted by IndustryWeek

Modern Edge Computing Accelerates Smart Manufacturing Initiatives for Discrete Manufacturers

Oct. 22, 2023
Discover how Edge Computing platforms are a requisite for discrete manufacturers to solve production challenges, accelerate digitalization, and establish a reliable infrastructure...

You Cannot Stay Competitive by Bolting New Technologies to a Legacy ERP

Oct. 20, 2023
Read this white paper to understand the benefits of shifting to a next-generation ERP system as part of a DOP.

Voice your opinion!

To join the conversation, and become an exclusive member of IndustryWeek, create an account today!