Signs Definitive Agreement to Acquire Radian6

March 30, 2011
Salesforce enters social media market with purchase., the enterprise cloud computing company, today announced it has entered into a definitive agreement to acquire Radian6, a social media monitoring platform, for approximately $276 million in cash and $50 million in stock, net of cash acquired.

The transaction is expected to be completed in's fiscal second quarter ending July 31, 2011, subject to customary closing conditions.

Radian6 is used by more than half of the FORTUNE 100 and companies like AAA, Dell, GE, Kodak, Molson Coors, Pepsico, and UPS to monitor, analyze and engage in social media conversations.RThe company's technology monitors hundreds of millions of conversations every day across Facebook, Twitter, YouTube, blogs and online communities, delivering insights in real-time.

Acquisition will enhance all Salesforce products, extending the value of the Sales Cloud, Service Cloud, Chatter and with social intellig.ence

Combination of and Radian6 will bridge the conversations happening on public social networks and's private, secure social corporate social network, Chatter.

Sponsored Recommendations

Voice your opinion!

To join the conversation, and become an exclusive member of IndustryWeek, create an account today!