The Internet Association, which includes Google, Facebook and Netflix, welcomed the plan.
"We thank Chairman Wheeler for including equal treatment of wireless and fixed broadband connections in his proposal," association president Michael Beckerman said.
"There is only one Internet, and users expect that they be able to access an uncensored Internet regardless of how they connect."
The new initiative comes after the January 2014 ruling by a federal appeals court which struck down the FCC's 2010 rules on net neutrality.
But even if the new proposal is adopted, a fresh legal challenge is likely.
Verizon, which filed the earlier legal challenge, quickly criticized the new Wheeler plan.
"Heavily regulating the Internet for the first time is unnecessary and counterproductive," said Verizon vice president Michael Glover.
"It is unnecessary because all participants in the Internet ecosystem support an open Internet, and the FCC can address any harmful behavior without taking this radical step."
Copyright Agence France-Presse, 2015